KM: All our products are unique to ensure that the traditional varieties of food items do not disappear from your kitchen and replaced by hybrid ones. For example, we hardly see the purple and black carrots these days. Also, as the cuisine world has played up iceberg lettuce, people now are growing only iceberg lettuce. However, we grow at least 8 to 10 different varieties of lettuce which many of my customers like. Very few connoisseurs of food now a days look for flavour. It is the looks and presentation which matters. Farmers too are growing vegetables and fruits which cater to volume, weight, colour and shape. We are already aware that farmers are not growing pulses, soyabeans etc as the yield time is quite high.