Deepa George
If liberalisation ushered in a new era for media with a plethora of privately run television media channels, news publications and radio networks, the digital boom has further changed the landscape dramatically with more than 560 million people in India using the internet. There are nearly 400 million WhatsApp users and approximately 200 million from India are on Facebook. With all of us vigorously consuming, posting and sharing digital content, the genesis of misinformation, fake news and instant gratification found relevance. No wonder then, that political parties use this tool so effectively these days to push propaganda and plant stories. Never has there been a more fertile ground for the planting of spurious stories that rapidly grow to fast growing creepers, choking us of all critical thought.Addressing this very issue at a special discourse organised by Thus - a local community driven initiative that encourages discussion on socio environment issues, Bharat Nayak - Founding Editor of The Logical Indian spoke about the importance of fact checking and the emergence of snazzy fact checking outfits - a vocation that comes with immense responsibilities and equivalent threats. Giving the audience many instances and examples of contorted news, Bharat incredulously also pointed that in the rush to pursue and publish ‘breaking news’, even respected media names like The Print, Hindu and BBC have cowered to reporting fake news. “There are many instances to prove this point,” says Bharat and adds, “Even in the case of international pop singer Rihana who had tweeted in support of the farmers’ protest in India, there was an article that appeared in OpIndia claiming that Poetic Justice Foundation (PJF), a Canada based organisation was behind the conspiracy and that Rihana was paid $2.5 billion for her tweet in favour of the farmers. This soon went viral without any factual checks or evidence and was even carried in The Print.”With WhatsApp proving to be the mass ‘mis-information’ platform, fact checking for a population of 1.3 million is an onerous task with the vast majority happy to blindly believe what is reported. Bharat sounds the warning bugle by saying, “The worst is yet to come. With Artificial Intelligence and robots in the fray, we don’t know what more is in store.”